Design

I remember sitting in college, for what seems now like oh so many years ago... But I recall my Art History professor saying "All you need is one good logo and you're made, think about the guy that designed the Pepsi logo..." Well at the time I thought "Wow!" But what I didn't realize quite in that moment was typically a logo that makes it that big, still has small beginnings like anything else... 

Fortunately, my heart was not on the dollar signs but it was the idea of marking something that really impressed and inspired me...

I know there are far more talented people out there, I can name a few off hand in fact that have more talent in their pinky than I do in my entire body, but I thank God whenever He does bless me with an idea. He get's the credit for anything remotely noteworthy that I do.

I have had the privilege of marking and molding two brands, helping with the launch of a new store and a campaign effort. 

The first brand I was able to impact was the third generation reveal of Uncle Bob's Smoky Mountain Premium All Purpose Sauce. (The product remains unchanged, but the label REALLY needed a major face lift! And the growth the business has experienced as a result has been deeply rewarding.)

The second is a lovely, all natural (growing) line of homemade beauty product. The Ruth's Heritage line has grown from a silky-smooth, coconut oil body butter to include a gentle facial serum, ultra-fine, sugar body scrub and rose clay mask among much more.

In May 2017, a new store opened their doors for the very first time in Frankenmuth, Michigan. It is my pleasure to be a part of the Amazin' Mitten's branding and marketing efforts and an honor to have some of my very own designs featured among their inventory. The Amazin' Mitten is an incredible boutique featuring products proudly made in the USA, many by extremely talented, local artists from Michigan!
The last accomplishment I would highlight is the awesome "Top Of The Hill" marketing campaign that allowed me to team up with local businesses. Many visitors might miss the incredible opportunities that await in uptown Frankenmuth like Willi's Sausage Company (with original, authentic German recipes!) and one of my favorite places to dine, The Old Christmas Station which serves authentic European fare in an intimate and social atmosphere with the elegance of fine-dining in one of Frankenmuth's beautifully restored historic buildings! 

The prospect of growing not only my portfolio but my abilities is scary and exciting all at once. Scary, because if we are being honest, growing always comes with the pain of stretching and the vulnerability of putting yourself "out there". But exciting at the same time, because despite it all, it is amazing to look back and see the growth that has already happened, and I am far from done. I truly believe a fear of failure has kept me from tapping in to all that God can accomplish through a willingness.... when willingness wins out fear! So day by day, step by step, I'm letting go... and learning to let God.

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